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1 média
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2 media plan
Mktgan assessment and outline of the various advertising media to be used for a campaign -
3 campaña publicitaria
f.advertising campaign, publicity campaign, campaign.* * *advertising campaign* * ** * *(n.) = advertising campaign, publicity campaign, media campaign, press campaignEx. The Act was launched with a glossy advertising campaign that led claimants to believe they were entitled to larger sums of money than they in fact received.Ex. Neither campaign had much impact, mainly because the decisions to use publicity campaigns were misconceived.Ex. The public responded well to the media campaign and came forward with many missing issues and titles.Ex. He claims that the press campaign he is about to unleash will be a 'publicity firestorm'.* * ** * *(n.) = advertising campaign, publicity campaign, media campaign, press campaignEx: The Act was launched with a glossy advertising campaign that led claimants to believe they were entitled to larger sums of money than they in fact received.
Ex: Neither campaign had much impact, mainly because the decisions to use publicity campaigns were misconceived.Ex: The public responded well to the media campaign and came forward with many missing issues and titles.Ex: He claims that the press campaign he is about to unleash will be a 'publicity firestorm'.* * *advertising campaign -
4 Medien
Medien npl GEN, MEDIA, V&M media • in den Medien Bericht erstatten MEDIA give media coverage* * *npl <Geschäft, Medien, V&M> media ■ in den Medien Bericht erstatten < Medien> give media coverage* * *Medien
[information] media;
• audiovisuelle Medien audiovisual media;
• Medienauswahl media selection;
• Medienbranche media sector;
• Mediendickicht media thicket;
• Mediendisponent space buyer (US coll.);
• Medienfeldzug media campaign;
• Medienforschung media research;
• Mediengestalter[in] media designer;
• Medienkampagne media campaign;
• Medienkonzern media giant;
• Medienleiter media manager;
• Medienleute media people;
• Medienordnung media regulations;
• Medienplan media plan;
• Medienplaner media planner;
• Medienplanung media planning;
• Medienrecht media law;
• Medienreichweite (Werbung) media reach;
• Medienrummel mediahype;
• Mediensachbearbeiter media clerk. -
5 Werbekampagne
Werbekampagne f V&M advertising campaign* * *f <V&M> advertising campaign* * *Werbekampagne
[advertising (marketing, sales, publicity, media)] campaign, publicity stunt (effort), drive, canvass, tryout (US);
• auf Neuerungen abgestellte Werbekampagne innovative advertising campaign;
• über Rundfunksender ausgestrahlte Werbekampagne broadcast media campaign;
• wöchentlich durchgeführte Werbekampagne (Binnenhandel) weekly promotions;
• langfristig geplante Werbekampagne preplanned advertising [campaign];
• gegenwärtig laufende Werbekampagne current advertising;
• umfangreiche Werbekampagne in Frauenzeitschriften extensive recruitment campaign in women’s magazines;
• große Werbekampagne und Informationskampagne broad explanatory publicity campaign;
• Werbekampagne mit beigefügtem Kupon coupon scheme;
• bei einer Werbekampagne Rabattsätze ausnutzen to buy advertising at a discount. -
6 campaña
f.bell.campana de buzo o de salvamento diving bellcampana extractora (de humos) extractor hoodcampanas tubulares tubular bells* * *1 (gen) bell2 (de chimenea) mantelpiece3 familiar (extractora) extractor hood, (US stove extractor hood)\a toque de campana figurado to the sound of bellsdar una vuelta de campana to overturn, roll overechar las campanas al vuelo figurado to set all the bells ringingoír campanas y no saber dónde figurado not to have a cluetañer las campanas / tocar las campanas to ring the bellscampana de buzo diving bellcampana de cristal bell jar, bell glass* * *noun f.* * *1. SF1) [de iglesia, puerta] bell; [de orquesta] bell, chimea campana tañida, a toque de campana — to the sound of bells
aún es pronto para echar las campanas al vuelo — it's still too early to celebrate o to start spreading the good news
- hacer campanas- oír campanas y no saber de dónde vienen2) (Téc) [de la chimenea] hoodcampana de humos, campana extractora — extractor hood
3) (Buceo)campana de buzo, campana de inmersión — diving bell
4) Cono Sur (=campo) country(side)2.SMF LAm * (=vigilante) look-out* * *1)a) ( de iglesia) bell, church bellechar las campanas al or a vuelo — ( literal) to set the bells ringing; ( anunciar jubilosamente)
aún es pronto para echar las campanas al vuelo — it's too soon to start shouting about it
tampoco es como para echar las campanas al vuelo — it's not worth getting that excited about
me/te/lo salvó la campana — saved by the bell
oír campanas y no saber dónde: ese tipo ha oído campanas y no sabe dónde — that guy is talking through his hat (colloq)
b) ( en el colegio) bell¿ya ha sonado la campana? — has the bell gone yet?
2)a) ( de chimenea) hood; ( de cocina) extractor hoodb) ( para proteger alimentos) cover•* * *= campaign, drive, push, crackdown.Ex. The year saw a library fair in Gothenburg and a 3 minutes silent strike by cultural workers during the general election campaign.Ex. Hierarchical bibliometry would act as a positive drive to support the authorship requirements now stipulated by some international editorial committees.Ex. The key issue to note here is that the global push to describe and document Indigenous knowledge is gaining momentum.Ex. As part of the worldwide revulsion against the fierce crackdown of peaceful dissidents now occurring in Cuba, the U.S. Congress has voted 414-0 to condemn the Cuban government for raiding 22 libraries.----* campana de Gauss = bell-shaped curve, bell curve.* campana de inmersión = pressure vessel.* campana + sonar = bell + ring.* campaña contra la conducción bajo la influencia del alcohol = drink-drive campaign, anti-drink-drive campaign.* campaña de ahorro = economy drive.* campaña de alfabetización = literacy campaign, literacy movement.* campaña de captación de socios = membership drive.* campaña de concienciación de la gente = awareness raising [awareness-raising].* campaña de control de alcoholemia = drink-drive campaign, anti-drink-drive campaign.* campaña de difamación = smear campaign.* campaña de promoción = promotional campaign, advocacy.* campaña de publicidad = publicity campaign, press campaign.* campaña de recaudación de fondos = fundraising campaign.* campaña de relaciones públicas = public relations campaign.* campaña de terror = terror campaign.* campaña de violencia = campaign of violence.* campaña electoral = election campaign, election race.* campaña militar = military campaign.* campaña política = political campaign.* campaña presidencial = presidential campaign.* campaña publicitaria = advertising campaign, publicity campaign, media campaign, press campaign.* cañón de campaña = field gun.* catre de campaña = camp bed, cot.* hacer campaña = campaign, stump, go out on + the road.* tienda de campaña = tent.* * *1)a) ( de iglesia) bell, church bellechar las campanas al or a vuelo — ( literal) to set the bells ringing; ( anunciar jubilosamente)
aún es pronto para echar las campanas al vuelo — it's too soon to start shouting about it
tampoco es como para echar las campanas al vuelo — it's not worth getting that excited about
me/te/lo salvó la campana — saved by the bell
oír campanas y no saber dónde: ese tipo ha oído campanas y no sabe dónde — that guy is talking through his hat (colloq)
b) ( en el colegio) bell¿ya ha sonado la campana? — has the bell gone yet?
2)a) ( de chimenea) hood; ( de cocina) extractor hoodb) ( para proteger alimentos) cover•* * *= bell.Ex: In addition, one must not forget such mundane matters as door bells (front and back), a closing bell, fire bells, security alarms and possibly others all of which must be noticeably different.
* campana de la chimenea = chimney breast.* dar una vuelta de campana = capsize, somersault, do + a somersault, summersault.* pantalones de campana = flares.* salvado por la campana = saved by the bell.* vuelta de campana = somersault, summersault.* vuelta de campana hacia atrás = backflip.* * *A1 (de iglesia) bell, church bella lo lejos se oía repicar las campanas you could hear the church bells ringing in the distancelas campanas doblan a muerto the bells are ringing o tolling the death knellechar las campanas al or a vuelo (literal) to set the bells ringing(anunciar jubilosamente): no quiere echar las campanas al vuelo hasta no estar seguro he doesn't want to start shouting about it o shouting from the rooftops until he knows for surepero tampoco es como para echar las campanas al vuelo but it's not worth getting that excited aboutme/te/lo salvó la campana saved by the belloír campanas y no saber dónde: ese tío ha oído campanas y no sabe dónde that guy is talking through his hat ( colloq)2 (en el colegio) bell¿ya ha sonado la campana? has the bell gone yet?tocar la campana to ring the bellB1 (de la chimenea) hood; (de la cocina) extractor hood2 (para proteger alimentos) coverCompuestos:diving belldiving bellDestar or hacer de campana to keep watch* * *
Multiple Entries:
campana
campaña
campana sustantivo femenino
tocar la campaña to ring the bell;
¿ya ha sonado la campaña? has the bell gone yet?
( de cocina) extractor hood
campaña sustantivo femenino
campaign;◊ campaña electoral electoral o election campaign;
campaña publicitaria advertising campaign;
hacer una campaña to run o conduct a campaign
campana sustantivo femenino
1 (de iglesia, colegio) bell
2 Cost bell-bottom 3 campana extractora, extractor hood
vuelta de campana, roll over
♦ Locuciones: familiar figurado echar las campanas al vuelo, to start shouting about it
campaña sustantivo femenino
1 (electoral, etc) campaign
2 Mil expedition
♦ Locuciones: Mil (cocina, hospital, etc) de campaña, field
' campaña' also found in these entries:
Spanish:
amarrar
- antidroga
- antitabaco
- campana
- carpa
- electoral
- estratega
- forma
- inoculación
- neutralizar
- orientar
- pro
- retintín
- tañido
- tienda
- tocar
- vuelta
- alfabetización
- calar
- campanada
- campanilla
- catre
- desmontar
- desplegar
- exitoso
- fundir
- informativo
- limpio
- montar
- publicitario
- recoger
- tañer
- toque
- viento
English:
agitate
- aim
- back
- bell
- bell-bottoms
- campaign
- canvass
- canvasser
- counteract
- drive
- electioneering
- flag
- flap
- flare
- hate
- hustings
- launch
- launching
- marketing
- mount
- pitch
- publicity
- push
- ring
- sales campaign
- smear campaign
- somersault
- tent
- think up
- toll
- turn over
- wage
- appeal
- ground
- hood
- roll
- smear
* * *campana nf1. [de iglesia] bell;echar las campanas al vuelo: no queremos echar las campanas al vuelo antes de tiempo we don't want to start celebrating prematurely;es pronto para echar las campanas al vuelo let's not count our chickens before they're hatched;Famoír campanas y no saber dónde not to know what one is talking about;te ha salvado la campana (you were) saved by the bellcampana de buzo diving bell; Mat campana de Gauss normal distribution curve, US bell curve;campana de salvamento diving bell2. [de chimenea] chimney breast* * *f1 bell;doblar las campanas toll the bells;echar las campanas al vuelo fig get excited, get carried away;dar una vuelta de campana AUTO flip over2 de chimenea hood* * *campana nf: bell* * *campana n bell -
7 Werbefeldzug
Werbefeldzug m V&M advertising campaign* * *m <V&M> advertising campaign* * *Werbefeldzug
[publicity (sales, advertising, media)] campaign, publicity stunt, canvass, drive, tryout (US);
• aggressiver Werbefeldzug hard-sell campaign;
• örtlich begrenzter Werbefeldzug local campaign;
• Erfolg versprechender Werbefeldzug cream campaign;
• regionaler Werbefeldzug zone campaign;
• überregionaler Werbefeldzug national campaign;
• Werbefeldzug für Kapitalanlagen investment sales drive;
• Werbefeldzug erfolgreich abschließen to bring a campaign to a successful issue;
• groß angelegten Werbefeldzug durchführen to conduct a wide publicity campaign;
• Werbefeldzug starten to launch an advertising campaign. -
8 кампания набирает обороты
Универсальный русско-английский словарь > кампания набирает обороты
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9 кампания набирает темпы
Универсальный русско-английский словарь > кампания набирает темпы
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10 кампания накаляется
Универсальный русско-английский словарь > кампания накаляется
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11 агитационная кампания
1) General subject: organising campaign (привлечение новых членов)2) Mass media: campaign of agitation3) Management: recruiting drive (воен. - по набору служащих в армию; общ. - о наборе в учебное заведение, в спортивную команду)Универсальный русско-английский словарь > агитационная кампания
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12 кампания буксует
Mass media: campaign sputters, campaign stalls -
13 кампания застопоривается
Mass media: campaign sputters, campaign stallsУниверсальный русско-английский словарь > кампания застопоривается
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14 кампания сбивается с курса
Mass media: campaign runs off track, campaign tumblesУниверсальный русско-английский словарь > кампания сбивается с курса
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15 сторонники кампании
Mass media: campaign audience, campaign publicУниверсальный русско-английский словарь > сторонники кампании
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16 Werbeaktion
Werbeaktion f V&M promotional exercise* * *f <V&M> promotional exercise* * *Werbeaktion
[advertising (canvassing, publicity)] campaign, promotion exercise (US);
• begleitende Werbeaktion accessory (auxiliary) advertising (advertisement);
• kombinierte Werbeaktion tie-up advertising;
• Werbeaktion in den Massenmedien durchführen to run a media campaign. -
17 агитировать за бойкот
Mass media: campaign for boycottУниверсальный русско-английский словарь > агитировать за бойкот
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18 агитировать за кандидата
1) General subject: canvass (путём бесед с избирателями), electioneer, tout2) Economy: canvas3) Mass media: campaign for the candidateУниверсальный русско-английский словарь > агитировать за кандидата
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19 виток кампании
Mass media: campaign swing -
20 до конца кампании месяц
Mass media: campaign leads into its final monthУниверсальный русско-английский словарь > до конца кампании месяц
См. также в других словарях:
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